The only way to get the most bling for your buck is to shop around! Just because it's a "big name store" doesn't mean it's going to have the best diamond for the best price. It's usually the other way around! You'll pay more money for a lesser quality diamond at a "big name store". Since this is the case, go to a bunch of different stores to find that sparkler to top off your band!
The jewelers will educate you on all the characteristics of a diamond - The 4 C's Carat, Color, Clarity, & Cut. Let me give you a tip in this regard. Compromise clarity (also known as flawlessness) for color. You can have a couple, even a few flaws and you will NEVER see them! Well.....you'll see them under a microscope, but with the naked eye you won't. The whiter your diamond is, the brighter it will look. The other big factor to making your ring really sparkle is the type of cut it is! The better the cut, the more facets it will have, giving you more blinding power. And well the carat size is up to you. Bigger isn't necessarily better. Sometimes a bigger diamond on a certain band looks funny. Just keep that in mind.
Just be sure you shop around so you get the best diamond for the price you're paying! One last little tip: you don't have to buy the band and the diamond at the same store; I didn't!
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